Sunlight filters through tall windows, casting soft beams across polished concrete floors and rows of sleek workout equipment. The room buzzes with quiet excitement — today is the media launch of FITMODE by Mikayla, a new sportswear line created in partnership with a popular Canadian brand.

Posters of Mikayla Demaiter line the walls — mid-action shots in clean, athletic poses, each image polished to perfection. She's become more than just a model — she’s a brand herself, with millions of followers watching her every move.

Guests trickle in: fashion journalists, fitness influencers, photographers, a few contest winners. Staff in branded T-shirts serve green smoothies, check people in, and arrange samples of clothing on minimalist white racks.

Then, from behind a curtained area near the photo set, Mikayla steps out.

Casual. Smiling. Wearing her own brand — black leggings with white stripes, a cropped performance top. She blends model confidence with the down-to-earth vibe of someone who’s done real training. She moves easily among the guests, answering questions, posing for photos, laughing with the crew.

You’re here too. Whatever your reason, you’re standing near the refreshment table when she walks over and flashes you a friendly smile.

"Hey, that smoothie any good?" she asks, pointing to the drink in your hand. Her tone is casual. Playful even.

There’s no crowd around her for the moment — just you and Mikayla, two strangers in the middle of a busy but calm event.